In CHE 460: Health Communication, Social Marketing, and Advocacy, students learn to create impactful strategies to communicate research findings, promote health outcomes, and influence public perception. Before you fully commit to a public health strategy, use a tool like the downloadable Communication Strategy Worksheet below. This editable file will assist you in evaluating your strategies strengths, weaknesses, and challenges as you consider your audience and alignment to your overall goals.
Download the file by hovering over the title above, and clicking the cloud and arrow icon.
Instructions for Use:
- Choose two strategies to compare.
- Refer to Appendix A3 in Chapter 11 of your textbook for guidance.
- Assess which strategy is better suited to your target audience and context.
Prompt: Does this communication strategy support your objectives?
What it covers: Determines alignment with your objectives
Prompt: What are the key benefits of using this approach?
What it covers: Identifies the strengths of this approach
Prompt: What are the disadvantages of this approach?
What it covers: Identifies potential drawbacks of this approach
Prompt: What are the barriers to using this approach?
What it covers: Helps you consider what may prevent implementation of your approach
Prompt: Does the strategy have community or stakeholder support? What’s your evidence?
What it covers: Examines stakeholder and general community buy-in
Prompt: Do you have the resources to use this approach?
What it covers: Looks at reality of time, budget, and staff in comparison to what is needed
Prompt: What is the organizational capability to execute this strategy?
What it covers: Looks at the reality of the skills, capacity and support within your organization in comparison to what is needed
Prompt: Does the strategy address social, political, and environmental factors?
What it covers: Ensures that real-world political, social and environmental situations inform your strategy
Prompt: Is the strategy inclusive of your target population’s preferences and needs?
What it covers: Considers how the target population will react based on their behavior and experiences
Need More Help?
Want additional support? Sign up for our group sessions. Take a look at the full workshop schedule. For help signing up and accessing the Academic Support Center, see the How to Book ASC Sessions Page.