📘 Course Connection:
In CHE 460: Health Communication, Social Marketing, and Advocacy, students learn to create impactful strategies to communicate research findings, promote health outcomes, and influence public perception. This Communication Strategy Template helps you define clear goals and evaluate approaches before implementation.
🎯 Purpose of the Template:
This worksheet guides you through the strategic process of selecting and evaluating communication strategies to maximize their impact. It helps you:
- Analyze your audience and environment (political, economic, social, and technological)
- Clarify your purpose
- Align communication goals with available resources
- Choose the most appropriate strategy for your population
Once completed, the template can:
- Be shared with teams, funders, and stakeholders
- Provide a common understanding of communication priorities
- Guide efficient allocation of time and resources
🔍 What the Template Covers:
| Prompt | What It Helps You Clarify |
|---|---|
| Does this communication strategy support your objectives? | Assesses alignment with your project goals |
| What are the key benefits of using this approach? | Identifies potential impact and strengths |
| What are the disadvantages of this approach? | Prepares you for trade-offs and limitations |
| What are the barriers to using this approach? | Considers logistical, financial, or stakeholder resistance |
| Does the strategy have community or stakeholder support? What’s your evidence? | Evaluates community buy-in and trust |
| Do you have the resources to use this approach? | Checks feasibility based on time, staff, and budget |
| What is the organizational capability to execute this strategy? | Considers skills, structure, and readiness |
| Does the strategy address social, political, and environmental factors? | Ensures relevance in real-world conditions |
| Is the strategy inclusive of your target population’s preferences and needs? | Promotes equity, relevance, and accessibility |
📖 Instructions for Use:
- Choose two strategies to compare.
- Refer to Appendix A3 in Chapter 11 of your textbook for guidance.
- Assess which strategy is better suited to your target audience and context.
📥 Downloadable Resource:
Use this editable worksheet to evaluate your health communication approaches and finalize your strategy selection.
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