📘 Course Connection:

In PHE 610, students develop a simplified business plan for a nonprofit public health advocacy coalition. This plan demonstrates how the coalition will function financially, strategically, and structurally, both for internal planning and external funding opportunities.

🎯 Purpose of the Business Plan Template:

This comprehensive template guides the creation of a nonprofit business plan that addresses:

• Mission and organizational strategy
• Staffing and resource planning
• Revenue and budgeting projections
• Risk assessment and sustainability

📋 The completed plan can be used for board alignment, grant proposals, or nonprofit registration.

🧱 Plan Structure Overview:

📌 Part A – Executive Summary

Define the “Who, What, Where, When, Why, and How” of the coalition in a clear, concise narrative.

📌 Part B – Organizational Plan (VMOSA)

• Vision, Mission, Objectives
• Strategies & Action Steps
• Roles, Resources, Barriers, and Collaborators

Use the VMOSA format to lay out goals and a roadmap for implementation.

📌 Part C – Financial & Resource Management Plan

Includes:

• Projected Staffing Plan (3 years)
• Budget Projections (3 years)
• Program Financial Scenarios (5 years): Best-case, base-case, and worst-case outcomes

Also includes justifications for each budget component (staffing, direct and indirect costs).

💡 This section prepares you to respond to economic uncertainties and organizational changes.

🔎 Key Strategic Considerations:

• Income diversification: Are revenue streams sustainable?
• Needs assessment: What community or public health issue is being addressed?
• Competitive analysis: Are there similar organizations? How do you compare?
• Risk planning: What is the plan if funding shifts or expenses rise?
• Governance: Do policies exist to maintain financial stability (e.g., cash reserves)?