Welcome to the Business and Marketing Office Hours Companion Page. This office hours runs weekly on Tuesdays at 11:00 AM EST. Our session is split into two sections: Business and Marketing. In this Office Hours we have a brief presentation for each section, as well as time built in for questions. Join to ask a question about your BUS or MKT class, get advice about a current project, or learn from the presentation. Below you will find relevant links and information from the presentation.
We hope to see you soon!
Marketing Content:
In the marketing section, we review the 4 Ps of marketing, how data informs marketing plans, the data life-cycle, target market, market research, and personas. We also explore an in-depth example persona and examine the rationale behind its creation. For your convenience, we have those terms outlined in a vocabulary list here: Common Marketing Terms Defined (with examples)
| Market Research Websites | Description |
|---|---|
| Google Trends | A free tool by Google that analyzes and displays search queries on Google throughout the world. |
| U.S. Bureau of Labor Statistics | Tracks consumer spending which can lead to industry trend and market condition analysis. |
| Social Explorer | Interactive map that uses U.S. census data to create demographic reports. |
| Claritas 360 | Consumer segmentation database using demographic and psychographic data. |
| Pew Research | Nonprofit research center that tracks social trends and public opinions. |
| Statista | A compilation of 22,500 sources with consumer behavior insights and business reports. |
| U.S. Census | Official U.S. government website that has economic, social, population, and housing statistics. |
For more information on the concepts from this session, check out these other links:
Shapiro Library Demographic Data Assistance
Finding Marketing Articles
APA Citation Style Guide
Marketing Guide
Business Content:
In the business section, we review data collection and methodologies, business research databases, the three core elements of business, and a SWOT analysis. We also conduct an in-depth SWOT analysis and examine the rationale behind each component. For your convenience, we have those terms outlined in a vocabulary list here: Common Business Terms Defined (with examples)
| Business Research Website | Description |
|---|---|
| IBIS World | IBIS world provides insights and detailed analysis in the form of global research reports. |
| Gale Business Insights | Gale Business Insights houses company information including financials, market share reports, forecasts, and investment data. |
| EBSCOhost Business Insights | EBSCOhost Business Insights provides links to a variety of full-text scholarly sources, country profiles, executive-level interviews, company history analysis, and trade insights. |
| Emerald Business Insights | Emerald Insight Business offers case studies in management, business, HR, and marketing. It also has a library full of scholarly books, journals, and related business articles. |
| Sage Journals | Finding business theory information, learning resources, and international cultural insights is easy using the Sage Journals Platform. |
| ProQuest One | ProQuest One Business is designed to support your research through company financial reports, SWOT analyses, full texts from The Wall Street Journal and The Economist, as well as dissertations. |
For more information on the concepts from this session, check out these other links:
SWOT Analysis & Example
How to Cite Business Sources
National Business Association
Shapiro Library Business Homepage
International Business Databases
Need More Help?
Want additional support? Sign up for our group sessions. Take a look at the full workshop schedule. For help signing up and accessing the Academic Support Center, see the How to Book ASC Sessions Page.