Welcome to the Business and Marketing Office Hours Companion Page. Join us to ask a question about your BUS or MKT class, get advice about a current project, or review your Business or Marketing rubric. Below are relevant links and information from the presentation.
We hope to see you soon!
In the marketing section, we review the 4 Ps of marketing, how data informs marketing plans, the data life-cycle, target market, market research, and personas. We also explore an in-depth example persona and examine the rationale behind its creation. For your convenience, we have those terms outlined in a vocabulary list here: Common Marketing Terms Defined (with examples)
| Market Research Websites | Description |
|---|---|
| Google Trends | A free tool by Google that analyzes and displays search queries on Google throughout the world. |
| U.S. Bureau of Labor Statistics | Tracks consumer spending which can lead to industry trend and market condition analysis. |
| Social Explorer | Interactive map that uses U.S. census data to create demographic reports. |
| Claritas 360 | Consumer segmentation database using demographic and psychographic data. |
| Pew Research | Nonprofit research center that tracks social trends and public opinions. |
| Statista | A compilation of 22,500 sources with consumer behavior insights and business reports. |
| U.S. Census | Official U.S. government website that has economic, social, population, and housing statistics. |
For more information on the concepts from this session, check out these other links:
Shapiro Library Demographic Data Assistance
Finding Marketing Articles
APA Citation Style Guide
Marketing Guide
In the business section, we review data collection and methodologies, business research databases, the three core elements of business, and a SWOT analysis. We also conduct an in-depth SWOT analysis and examine the rationale behind each component. For your convenience, we have those terms outlined in a vocabulary list here: Common Business Terms Defined (with examples)
| Business Research Website | Description |
|---|---|
| IBIS World | IBIS world provides insights and detailed analysis in the form of global research reports. |
| Gale Business Insights | Gale Business Insights houses company information including financials, market share reports, forecasts, and investment data. |
| EBSCOhost Business Insights | EBSCOhost Business Insights provides links to a variety of full-text scholarly sources, country profiles, executive-level interviews, company history analysis, and trade insights. |
| Emerald Business Insights | Emerald Insight Business offers case studies in management, business, HR, and marketing. It also has a library full of scholarly books, journals, and related business articles. |
| Sage Journals | Finding business theory information, learning resources, and international cultural insights is easy using the Sage Journals Platform. |
| ProQuest One | ProQuest One Business is designed to support your research through company financial reports, SWOT analyses, full texts from The Wall Street Journal and The Economist, as well as dissertations. |
For more information on the concepts from this session, check out these other links:
SWOT Analysis & Example
How to Cite Business Sources
National Business Association
Shapiro Library Business Homepage
International Business Databases
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